HomeToGo Group Launches HomeToGo Originals Umbrella Brand for Property Management Units

HomeToGo SE, Europe’s leading vacation rental group, announced the launch of HomeToGo Originals, a new umbrella brand for its property management companies Interhome and Kraushaar. The initiative aims to highlight the trusted local service of these brands while leveraging HomeToGo’s marketplace distribution and advanced travel technology.

HomeToGo Originals will present Interhome and Kraushaar as co-branded entities: Interhome, a HomeToGo Original, and Kraushaar, a HomeToGo Original. The new branding preserves the heritage and local expertise of each brand while making their connection to HomeToGo more visible. This move is part of the continued growth of HomeToGo_PRO, the Group’s B2B segment, which now represents around two-thirds (66%) of total IFRS Revenues following the acquisition of Interhome in 2025.

“HomeToGo Originals highlights a strategic advantage that sets our Group apart: combining scalable technology and Marketplace reach with high-quality, on-the-ground vacation rental services,” said Dr. Patrick Andrae, Co-Founder & CEO of HomeToGo, in a statement. “This gives us closer access to supply, deeper owner relationships, and exemplifies the unique edge we gain from working directly with both partners and travelers within the HomeToGo Group.”

Interhome, founded in 1965, operates a portfolio of over 70,000 holiday properties across more than 20 European countries, supported by over 120 local service offices. Kraushaar manages around 1,700 holiday homes along the German Baltic Sea, with nine locations. Both brands emphasize personal service and regional expertise, which HomeToGo Originals aims to enhance by connecting them to HomeToGo’s global marketplace and technology.

“For more than 60 years, Interhome has stood for trust, local expertise, and exceptional service in holiday homes management,” said Jorg Herrmann, CEO of Interhome. “HomeToGo Originals allows us to bring that heritage more visibly into the HomeToGo Group, while preserving our identity.” Merrit Kraus, Managing Director of Kraushaar, added, “Kraushaar’s strength has always been our close connection to our owners and the guests who return to us year after year. For us, HomeToGo Originals is about building on what makes Kraushaar trusted: personal service, regional expertise, and hands-on care.”

The launch marks a strategic step for HomeToGo’s buy-and-build M&A approach, with future property management acquisitions expected to join the HomeToGo Originals brand. For property owners, the new brand combines professional management with global distribution and advanced technology to increase visibility and occupancy. For travelers, it offers a curated selection of properties backed by high-quality service from local teams.

The co-branding is now visible across Interhome’s and Kraushaar’s websites, with refreshed logos and brand elements. The rollout will extend to co-branding local service offices. HomeToGo Originals does not replace the existing brands but exists alongside them to highlight their strengths. The new umbrella brand reinforces HomeToGo’s position as one of Europe’s leading direct suppliers of vacation rentals.

More information on the HomeToGo Group can be found at www.hometogo.com/about. Details on Interhome are available at www.interhome.group, and on Kraushaar at https://www.kraushaar-ferienwohnungen.de/.

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