Bitcoin Standard is gaining traction in Japan as Metaplanet expands its treasury strategy around the digital asset.
Metaplanet CEO Simon Gerovich outlined the company’s Bitcoin-centered strategy in a lengthy statement posted on X.

The executive connected the company’s expansion plans to Japan’s developing digital asset infrastructure and the broader shift toward blockchain-based financial systems. He also pointed to rising Bitcoin integration within both Japanese and US capital markets.
Gerovich described Bitcoin as the foundation of a new monetary structure based on decentralized networks and cryptographic settlement.
In his statement, he said Bitcoin represents “digital capital” because of its fixed supply and issuer-free structure.
Metaplanet adopted a Bitcoin Standard in April 2024, becoming the first listed Japanese company to use Bitcoin as its main treasury reserve asset.
According to Gerovich, the decision came from the belief that Bitcoin-native public companies could compound shareholder value through capital market access.
Since adopting that strategy, Metaplanet has accumulated more than ¥500 billion in Bitcoin reserves. Gerovich added that the company now operates one of the strongest balance sheets among listed Japanese firms.
The executive also stated that Metaplanet controls nearly 87% of all Bitcoin held by publicly listed companies in Japan as of May 2026.
He noted that the company intends to continue expanding its Bitcoin holdings while improving Bitcoin per share over time.
Gerovich linked Metaplanet’s growth plans to Japan’s expanding digital capital market infrastructure.
He referenced the launch of JPYC and the planned rollout of JPYSC as examples of increasing blockchain adoption in Japan.
He also cited an initiative in May 2026 where some big Japanese banks are looking into using tokens for Japanese government bonds.
As per Gerovich, these examples indicate that tokenization and programmable settlements have moved beyond their initial stages and into finance.
The Metaplanet CEO also discussed changes in Japan’s regulatory environment. On April 10, 2026, Japan’s Cabinet approved an amendment bill under the Financial Instruments and Exchange Act to establish a legal framework for crypto-assets.
Gerovich said the proposed framework could take effect between fiscal year 2027 and 2028 if approved by Japan’s Diet.
Meanwhile, he also added that Metaplanet plans to position itself at the center of Japan’s emerging digital capital markets through Bitcoin-backed financing services, institutional partnerships, and continued Bitcoin accumulation.
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