Coinbase USDF launch gives Flipcash a stablecoin edge

Coinbase and Flipcash have launched USDF, a Solana-based custom stablecoin fully backed by USDC, as Coinbase expands its branded stablecoin infrastructure business.

Coinbase said on May 20 that USDF was created through its Custom Stablecoin platform. The token is issued on Solana and fully backed by USDC. Coinbase described the launch as part of its effort to make stablecoin issuance easier for businesses.

Flipcash will use USDF inside its app, where users can create fixed-supply digital currencies. Each currency on the platform will be priced and settled in USDF, giving the app a single dollar asset for buying, selling, and using those currencies.

Coinbase targets branded stablecoin demand

Coinbase’s Custom Stablecoins product lets companies launch branded digital dollars without building the full blockchain, reserve, and settlement system themselves. The company says the product allows partners to issue stablecoins backed 1:1 by USDC and other dollar stablecoins.

The product page says Coinbase manages issuance, reserves, smart contracts, and onchain operations. It also says custom stablecoins are redeemable 1:1 with USDC, while partners can use the tokens for payments, treasury, rewards, and DeFi use cases.

“We launched USDF with Coinbase because they delivered everything we needed,” Flipcash founder and CEO Ted Livingston said in a quote published on Coinbase’s Custom Stablecoins page. He said Coinbase helped support the consumer experience Flipcash wanted to build.

Coinbase expands USDC use across payments and settlement

Related crypto.news coverage in December reported that Coinbase’s Custom Stablecoins service allows businesses to issue branded, USDC-backed tokens through Coinbase Business. That report said the service covers issuance, custody, and compliance support for participating companies.

Coinbase has also been growing USDC use in payments and settlement. Separate crypto.news coverage said Nium integrated Coinbase infrastructure to support USDC-based cross-border payments across more than 190 countries. That setup allows businesses to fund payouts in USDC and settle in stablecoins or local currencies.

Stablecoin infrastructure competition grows

USDF comes as more companies build stablecoin payment and settlement products. Coinbase is not only offering a stablecoin asset. It is offering the infrastructure that lets other companies place their own brand on a dollar-backed token.

The model places Coinbase in a growing market for white-label stablecoin tools. Businesses can use these systems to issue branded digital dollars while relying on larger providers for custody, reserves, access to fiat rails, and onchain operations.

For Flipcash, USDF gives the app a dollar unit for its user-created currencies. For Coinbase, the launch adds another live example of its stablecoin infrastructure strategy as companies test branded digital dollars for consumer apps, payments, and settlement.